編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-399-150 | GE''s Two-Decade Transformation: Jack Welch''s Leadership | Bartlett, Christopher A. | General management | Service Management( 741 U7800 ) |
2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Service Management( 741 U7800 ) |
3 | 9-696-097 | HMS Thetis and Apollo XIII | Upton, David M.;Carp, Sari | Operations management | Service Management( 741 U7800 ) |
4 | 9-602-065 | Rapid Rewards at Southwest Airlines | Frei, Frances X.;Hajim, Corey | Service management | Service Management( 741 U7800 ) |
5 | 9-605-054 | Zipcar: Influencing Customer Behavior | Frei, Frances X. | Service management | Service Management( 741 U7800 ) |
6 | 9-681-061 | University Health Services: Walk-In Clinic | Maister, David H.;Doyle, Shauna;Pigneri, Rocco | Service management | Service Management( 741 U7800 ) |
7 | 9-800-053 | Northwest Airlines and the Detroit Snowstorm (A) | Hallowell, Roger | Service management | Service Management( 741 U7800 ) |
8 | 9-498-054 | Rob Parson at Morgan Stanley (A) | Burton, M. Diane | Other | Service Management( 741 U7800 ) |